BBA
Bachelor of Business Administration
FYUGP in BBA (AICTE Approved)
The FYUGP in Business Management at Saraswathi College of Arts and Science offers a comprehensive foundation in core managerial concepts, emerging business strategies, and practical industry-oriented skills. The programme integrates functional areas such as finance, marketing, HR, and operations with contemporary modules on analytics, entrepreneurship, and international business, making it ideal for aspiring professionals and entrepreneurs.
Semester: 1
DSC – Fundamentals of Management *
DSC – Environmental Management
DSC – Management Functions and
Specialisations
Semester: 2
DSC – Marketing Management *
DSC – Business Ethics and Corporate
Governance
DSC – Business Communication
Semester: 3
DSC -Human Resources Management *
DSC- Entrepreneurship and Start Up Ecosystem
DSC- Event Management
DSE- Logistics and Supply Chain
Management
DSE- Organizational Development and
Change
Semester: 4
DSC- Financial Management *
DSC- Organizational Behaviour and Group
Dynamics
DSC- Corporate Regulations
DSE – Financial Markets, Institutions and
Instruments
DSE – Labour Law and Industrial Relations
DSE – Advertising and Sales Promotion
Semester: 5
DSC – Operations Management *
DSC – Customer Relationship Management
DSC – Business Analytics
DSE – Financial Services
DSE – Performance Management
DSE – Services and Retail Marketing
Semester: 6
DSC – Research Methodology *
DSC – Statistics for Business Decisions
DSC – International Business
DSE – Investment Analysis and Portfolio
Management
DSE – Brand Management
DSE – Social Media Marketing
DSE – Forecasting and Inventory Management
HONOURS
Semester: 7
DSC – Business Policy and Strategic
Management *
DSC – Statistics for Research *
DSE – Behavioural Finance
DSE – Talent Management
DSE – International Marketing
Course Pathways
- Human Resource and Organisational Development Cluster Course Combination: “Human Resources Management”, “Organizational Development and Change”, “Talent Management”, “Organizational Behaviour and Group Dynamics”
Potential Career Pathways: HR Manager, Talent Acquisition Specialist, Organisational Consultant, Learning and Development Manager - Marketing and Brand Management Cluster Course Combination: “Marketing Management”, “Advertising and Sales Promotion”, “Brand Management”, “Customer Relationship Management”, “International Marketing”
Potential Career Pathways: Marketing Executive, Brand Manager, Digital Marketing Specialist, CRM Analyst - Operations and Logistics Cluster Course Combination: “Operations Management”, “Logistics and Supply Chain Management”, “Forecasting and Inventory Management”, “International Business”
Potential Career Pathways: Operations Manager, Supply Chain Analyst, Procurement Officer, Inventory Planner